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Digital marketing

Marketing spend goes wrong in a predictable way: money goes out, activity happens, and nobody can say which part of it produced an enquiry. We start from measurement, so that every month you can see what worked and stop paying for what did not.

Digital marketing

Start with what you can measure

The first job is almost always the boring one — making sure analytics, search console and form tracking are installed and actually recording. A surprising number of businesses have been paying for marketing for years with no reliable way of telling whether it worked. Until that is fixed, every other decision is guesswork.

With measurement in place, the work becomes specific. Which searches do people actually use to find a business like yours? Which pages answer those searches, and which are missing? Where do visitors give up? We fix the site first, because paid traffic sent to a weak page is money spent teaching people to leave, then build the ongoing work around what the numbers show.

What you receive

Written down, not assumed

Everything below is part of the service rather than an upgrade, and each item is something you can hold us to.

  • A written audit of your current search and social presence
  • Analytics, Search Console and enquiry tracking installed and verified
  • A prioritised action plan with a budget against each item
  • Optimised page titles, descriptions and on-page content
  • A content and posting schedule you can see in advance
  • A monthly plain-English report with clear recommendations

Why it matters

Start with what you can measure

The first job is almost always the boring one — making sure analytics, search console and form tracking are installed and actually recording. A surprising number of businesses have been paying for marketing for years with no reliable way of telling whether it worked. Until that is fixed, every other decision is guesswork.

With measurement in place, the work becomes specific. Which searches do people actually use to find a business like yours? Which pages answer those searches, and which are missing? Where do visitors give up? We fix the site first, because paid traffic sent to a weak page is money spent teaching people to leave, then build the ongoing work around what the numbers show.

What's included

What digital marketing covers

Search engine optimisation

Keyword research grounded in what people really type, on-page work, technical fixes, and content that answers the questions being asked.

Local search presence

Google Business Profile set up properly, consistent business details across directories, and the review process made easy for customers.

Content planning and writing

A schedule built around real customer questions rather than a blog written for its own sake, with each piece pointed at a specific outcome.

Social media management

Consistent posting on the platforms your customers actually use, with a plan behind it and artwork that matches the rest of the brand.

Paid advertising

Search and social campaigns run to an agreed budget and a defined cost per enquiry, paused honestly when the numbers do not stand up.

Reporting that means something

A monthly report in plain English: what was done, what it produced, what changed, and what we recommend doing next month.

How it runs

Four stages, agreed as we go

  1. Audit

    We look at where your traffic comes from today, what your site ranks for, and what your competitors are doing that you are not.

  2. Measurement

    Analytics, search console and enquiry tracking are installed and verified, so the baseline is real before anything is spent.

  3. Plan

    An agreed set of priorities with a budget against each, so you know what is being done and roughly what it should return.

  4. Run and report

    The work runs to that plan, and each month you get a report that says plainly what happened and what we would change.

Deliverables

What you actually receive

Set out here so there is no ambiguity later about what was included in the price.

  • A written audit of your current search and social presence
  • Analytics, Search Console and enquiry tracking installed and verified
  • A prioritised action plan with a budget against each item
  • Optimised page titles, descriptions and on-page content
  • A content and posting schedule you can see in advance
  • A monthly plain-English report with clear recommendations

Questions

Digital Marketing: common questions

How quickly will I see results?

Paid advertising produces traffic the day it goes live. Search optimisation is slower — meaningful movement usually takes several months, and anyone promising first-page rankings in weeks is either guessing or misleading you. We do not guarantee positions, and we will tell you at the audit stage if we think the budget is too small to move the needle.

Do I have to sign up for a long contract?

No. Ongoing marketing works best as a rolling arrangement you can stop, because that keeps the pressure on us to show results every month. The scope and notice period are set out in writing before we start.

Who owns the accounts and the ad spend?

You do. Analytics, Search Console, Google Business Profile and any advertising accounts are set up in your name with your billing details. We are given access; we never hold your accounts hostage, and there is no margin added to your ad spend.

Can you work on a site somebody else built?

Usually yes. We will tell you honestly at the audit stage if the existing site is holding the results back badly enough that fixing it should come first.

Also available

Our other services

Web Design

Websites that load quickly, read clearly on a phone and give visitors an obvious next step.

Learn more

Web App Development

Portals, dashboards, booking systems and internal tools — software rather than a brochure site.

Learn more

Mobile App Development

iOS and Android apps from a single codebase, released under your own store accounts.

Learn more

WordPress Development

WordPress built to be edited safely and maintained properly — including rescuing sites that have gone wrong.

Learn more

SEO

Technical fixes, content that answers real searches, and reporting that shows what actually brought enquiries.

Learn more

Graphic Design

Brand identity, print and digital artwork, supplied as source files you own outright.

Learn more

Video Editing

Footage edited for where it will actually be watched — captioned, correctly sized, ready to post.

Learn more

Thinking about digital marketing?

Tell us what you are working with and what you need it to do. You will get a straight answer and a fixed written price.

Get in touch